Proinsight Lab

B2B

AREAS AND INDUSTRIES

RESEARCH METHODS

OUR TEAM

COUNTRIES WE WORK WITH

OUR SERVICES

B2C

B2P

● FMCG● Home appliances● Digital● Telecom

● Segmentation Studies
● Psychography
● Testing of advertising/packaging/concepts
● Brand Perception
● U&A (use and attitude to the product)
● Exploratory Research

● focus group discussions (online and offline)● in-depth and expert interviews (online and offline)● ethnographic research (online diaries, home visits, accompanying purchases, etc.)● online community

● online interview● telephone interviews● personal interviews

QUALITATIVE

QUANTITATIVE

● Usabilitity research (sites, apps)● Personnel research ● Research of brand loyalty and satisfaction with the brand, product● Penetration Studies● Teaching how to conduct own qualitative and quantitative research, training and master classes● Conducting innovative workshops and strategic sessions

● Media● Finances● Energy● Retail (food, non-food)

● Construction industry● Entertainment ● Tourism

● Agro● Pharma, medicine (including oncology, psychiatry)● Social research● Cybersecurity